A shoe for every you A brand new season
Press ReleaseFOR IMMEDIATE RELEASE
PR Contact:
Professional Public Relations
| Kim Tsang
Tel (852) 3111 9932 / 9753 9021 Email: ktsang@pprgreaterchina.com |
Helen Lo
Tel (852) 3111 9966 / 9600 6260 Email: hlo@pprgreaterchina.com |
A shoe for every you
A brand new season, a brand new focus
CrocsTM Spring Summer 2009
(Hong Kong，6 March) – From summer thong sandals to winter toasty slide-ons; from casual hip styles to classy slender heels; from lifestyle footwear to footwear that meets stringent workplace requirements and medical footwear for patients, you can easily find a pair of Crocstm shoes that are right for you! This is best described by the 2009 theme for Crocs, Inc., ‘a shoe for every you’, whereby Crocs will introduce a wide variety of new products for its fans.
Since people have different lifestyles and different hobbies, they may impose different demands on their footwear, be it for comfort, style or versatility. To ensure those personal needs are met, Crocs has been developing new shoe styles that you can wear in your daily life.
This year, Crocs will continue to develop new products made from the technologically-advanced proprietary Croslitetm material. The first debut is the ‘Crocs everyday’ line for you to wear on casual occasions.
“The new product segmentation allows us to diversify our product range. You can find different styles of Crocstm shoes that will fit perfectly into various occasions in your daily routine: work, shopping, dating, hiking, playing sports etc. Nevertheless, no matter what style it is, every Crocstm shoe is made to provide comfort. Only with the combination of outstanding design and comfort can we claim our shoes are ‘a shoe for every you’!” says Charles Chan, Managing Director of Crocs Hong Kong.
In Spring 2009, Crocs is going to add a list of new styles to its comprehensive range in the ‘Crocs everyday’ category. Below are 4 styles we recommend:
Women’s flats for comfort and style
Giving a spring touch to our popular Malindi design, Olivia’s closed-toe design will protect all elegant ladies feet from the occasional chilly weather in spring! Olivia is also the first pair of Crocstm shoes that uses glittery white rhinestones on the side of the shoes. Available in 5 colors – black, brown, khaki, red and purple, Olivia can be worn on both formal and semi-formal occasions. Olivia (HK$298) offers sizes W4 – 12.
Other popular products include Malindi Leopard, colorful flip-flops, clogs and high-heels.
Men’s hot item in brand new color
Yukon has been a big hit since it was launched. This popular men’s style will be re-launched in Spring 2009, with a new color combination: charcoal / medium grey. Like your favorite pair of jeans, the Yukon has the familiar comfort built-in with a distressed leather upper and comfy clog design. Whether you match Yukon with casual or semi-casual attires, you will always look smart. Yukon (HK$398) offers sizes M7 -13.
Other men’s styles include sports shoes, sailing shoes and flip-flops.
Cute and happy kids
All stylish little social butterflies in town will be given another reason to talk! Gabby comes with 2 fun butterfly Jibbitztm charms and features a slingback design which provides comfort and style. Whether she is playing with her friends or going shopping with her parents, Gabby will take care of her cheerful little feet. Gabby (HK$238) is available in 5 elegant colors.
Cute and happy kids
Electro will bring twice the fun to playtime for boys and girls. The two-color combination shoe allows endless Jibbitztm charms possibilities. The unique ergonomic design of the shoe will give the best ergonomic care to the restless small feet! Made with Croslitetm material, Electro protects the children’s still-developing feet and is easy to care for and maintain, saving the parents the trouble of inextricable cleaning duty. Electro (HK$238) is available in 6 hip color combinations – black/gray, pink/brown, lavender/purple, lime/navy, and red/navy.
‘Old Friends New Friends’, we cherish every friend
Are you a fan of Crocs? This coming spring and summer, Crocs will bring you more styles to choose from. To thank Crocs fans, Crocs will launch the ‘Old Friends New Friends’ promotion: customers who wear Crocstm shoes to any concept store can enjoy a $50 discount on selected styles from our spring summer 2009 collection. The promotion period starts from 6 March. Act now!
| Crocs Concept Stores | G/F, 20 Russell Street, Causeway Bay | Tel: 2838 9804 |
| G/F, 22 Wellington Street, Central | Tel: 2810 0469 | |
| L3-8, apm, Kwun Tong, Kowloon | Tel: 3148 9083 | |
| No. 3, G/F, Tern Plaza, 5 Cameron Road, Tsimshatsui | Tel: 2312 0307 |
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About Crocs:
Crocs, Inc. is a designer, manufacturer and retailer of footwear for men, women and children under the Crocstm brand.
All Crocstm brand shoes feature Crocs’ proprietary closed-cell resin, Croslitetm, which represents a substantial innovation in footwear. The Croslitetm material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocstm footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.
Crocs™ shoes are sold in 100 countries and come in a wide array of colors and styles. Please visit www.crocs.com.hk for additional information.